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基于MLP主导的卷烟销量预测模型构建及应用研究
基金项目(Foundation): 中国烟草总公司重点研发项目“基于智慧物流的工商供应链一体化研究”(110202202043)
邮箱(Email): liudr@zjyc.cn
DOI:
发布时间: 2026-04-08
出版时间: 2026-04-08
网络发布时间: 2026-04-08
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摘要:

卷烟市场销量具有强烈的“周期性+节令性+策略性”特征,传统预测模型难以刻画政策指令、供给计划、投放节奏、库存守恒、专卖约束等关键的非市场因素影响。为此,本文将多层感知机(Multi-Layer Perceptron, MLP)与大语言模型(Large Language Model,LLM)相结合,提出了“MLP主导、LLM辅助”的卷烟销量组合预测模型。MLP擅长自然数据建模而LLM具备多源信息理解与推理能力。在此基础上,将销量预测模型应用于卷烟移库策略,提出了基于递阶分布式模型预测控制(Distributed Model Predictive Control, DMPC)的卷烟物流供应链库存动态最优控制方法。采用Z省2022年1月至2023年6月共18个月的真实历史数据进行销量预测和库存控制,结果表明:该预测模型对畅销品规的平均相对预测误差为3.5%,显著优于ARIMA(20.0%)和RBF神经网络(8.3%);该库存控制方法对某地市前置仓不同时期3项卷烟移库指标(平均库存、运输车次、入库量标准差)均低于传统的存销比控制方法,平均分别下降了24.21%、36.84%和9.93%。

Abstract:

Cigarette market sales exhibit strong cyclical, seasonal, and strategic characteristics, making it difficult for traditional forecasting models to capture the impact of key non-market factors such as policy directives, supply plans, release rhythms, inventory balance, and monopoly regulations. To address this, this paper combines the Multi-Layer Perceptron (MLP) with Large Language Model (LLM) to propose a combined forecasting model for cigarette sales characterized by “MLP dominance and LLM assistance”. In this framework, the MLP excels at modeling natural data patterns, while the LLM provides multi-source information understanding and reasoning capabilities. Based on this forecasting model, the study applies it to cigarette inventory transfer strategies and proposes a dynamic optimal control method for cigarette logistics supply chain inventory using hierarchical Distributed Model Predictive Control (DMPC). Using real historical data from Province Z covering 18 months from January 2022 to June 2023, the sales forecasting and inventory control are evaluated. Results show that the proposed forecasting model achieves a mean relative prediction error of 3.5% for popular stock-keeping units, significantly outperforming ARIMA (20.0%) and the RBF neural network (8.3%). Furthermore, the proposed inventory control method outperforms the traditional inventory-to-sales ratio approach across three cigarette inventory transfer indicators (average inventory, number of transport trips, and standard deviation of warehouse arrivals) in a front warehouse of a prefecture-level city during different periods, achieving average reductions of 24.21%, 36.84%, and 9.93%, respectively.

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基本信息:

中图分类号:TP18;F721

引用信息:

[1]崔建华,陈颢,刘冬荣.基于MLP主导的卷烟销量预测模型构建及应用研究[J].中国烟草学报().

基金信息:

中国烟草总公司重点研发项目“基于智慧物流的工商供应链一体化研究”(110202202043)

发布时间:

2026-04-08

出版时间:

2026-04-08

网络发布时间:

2026-04-08

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